Nutrition That Meets You Where You Are
Designed for real life, real routines, and real results.
At Generation Joy, we’re dedicated to empowering you to feel your best every day with easy, exciting, effective nutrition solutions that are all about you.
Our Values
Integrity & Transparency
What we leave out matters as much as what we put in. No shortcuts, just uncompromising standards
Rooted in Science
We always lead with science. Proven research guides every formula
Sustainablity at the Core
From sourcing to packaging, we are committed to sustainability at every step
Naturally Sourced, Clinically Effective
We go the extra mile to source clean, natural ingredients that are clinically dosed for real results you can feel
Premium Wellness, Elevated
Our products are designed to make wellness exciting and convenient and to fit seamlessly into your lifestyle
Who We Are
Generation Joy was founded by Joy Harari, a certified holistic health coach (AADP), EFT coach, and GAPS specialist, who believes that true health and beauty start from within. With a passion for empowering others to feel their best, Joy created Generation Joy to be a trusted source for nutrition, beauty and fitness solutions that nurture both body and mind.
Our Brands
Premium marine collagen, meticulously sourced and tested to work with your body, absorbing more easily for better, more noticeable results. Trusted by doctors and wellness experts and loved by loyal customers, Shore Magic is the gold standard of marine collagen - pure, premium, and remarkably effective.
The Reebok Performance System: built on Reebok’s legacy of empowering athletes to push beyond their limits, the system was designed to simplify your routine so you can focus on what matters. Comprised of high-quality, research-backed, multi-functional formulas created to support your fitness goals, with bold flavors you’ll want to reach for again and again. Trusted by athletes, designed for you.
Our Services
01
Product Development
Our expert formulation and research team specializes in creating innovative, high-performance products made with clean ingredients and natural processing.
02
Scalable Productions
Backed by streamlined operations and trusted manufacturing partners, we offer the high capacity needed to handle high-volume orders.
03
Private Label
Custom formulations, and luxury packaging - fast, scalable, and uncompromising in quality.
Let’s Connect
Have a question about Generation Joy or the brands Joy proudly serves? Curious about wellness, partnerships, press, or just want to say hi?